OUR WHY
The Future Of Tomorrow Begins Today!
BÉ HUMAN was created by New York City natives ZÉN Wisdom Banks and Elijah Jetson, inspired by their mutual experiences of dehumanizing interactions during their bike delivery jobs in the city amid the COVID-19 pandemic. Motivated by compassion and willingness to guide others, they came together to remind people of the importance of embracing their humanity and how to maintain their well being when dealing with existential crisis. During challenging times in today’s fast-paced digital world, where technology and efficiency often overshadow self connection and human connections .
BÉ HUMAN addresses various aspects of human existence, such as acceptance, interaction, connection, collaboration, communication, relationships with nature, creativity, and respect. The initiative empowers individuals to use technology as a tool to enhance their lives, rather than becoming disconnected by letting technology dominate them. By raising awareness, BÉ HUMAN encourages people to prioritize nurturing their human qualities in a society that often prioritizes business, products, and services, which inherently lack the ability to feel and connect emotionally. BÉ HUMAN'S mission emphasizes the critical importance of human well-being.
Mission
To design and provide products, tools, programs, and resources to remind humans to be human.
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Vision
Embrace and prioritize our humanity to foster connection with reality and nature in the digital age.
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Values
Human-Centric, Nature, Sustainability, Innovation, Vision, Passion, and Curiosity.
Problem
As technology advances and becomes more integrated into our lives, there is a risk of losing sight of what truly makes us human. Society's focus on productivity, efficiency, and materialistic pursuits which often leads to a neglect of essential human qualities such as empathy, connection, creativity, and respect. This results in a sense of disconnection, isolation, and a decline in overall well-being.
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Solution
Bringing forth a shift in mindset and behavior, emphasizing the value of energy curation, human connection, empathy, and personal well-being in the midst of the technological revolution.